Fast food, but good

Fast food, but good

Fast food, but good

Designing a brand to change fast food for good.

Designing a brand to change fast food for good.

Designing a brand to change fast food for good.

Brand Identity Graphic Design Art Direction

Brand Identity Graphic Design Art Direction

Brand Identity Graphic Design Art Direction

Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.

Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.

Hawaiian is on a mission to set a new standard for the fast food industry — to make healthy meals as inclusive and effortless as possible. To get there, they needed a visual identity to match. We worked with the Hawaiian team to create a brand and build a website that conveys those values, catches the eye, and helps them stand out from the crowd.

☺︎ Tim Berkelmans 2023