Find Your Magic
Find Your Magic
Find Your Magic
Non apologetic, strong and classic look for the new AXE.
Non apologetic, strong and classic look for the new AXE.
Non apologetic, strong and classic look for the new AXE.
Graphic Design Art Direction
Graphic Design Art Direction
Graphic Design Art Direction
Find Your Magic needed a look. Something non apologetic, strong and classic at the same time. It was all about dudes carrying something special, a different take on beauty. Design wise, we decided to mimic the language of the products by using the same typography and colours of the packaging. We added a brush stroke to symbolise the sensory aspect of the product.
Find Your Magic needed a look. Something non apologetic, strong and classic at the same time. It was all about dudes carrying something special, a different take on beauty. Design wise, we decided to mimic the language of the products by using the same typography and colours of the packaging. We added a brush stroke to symbolise the sensory aspect of the product.
Find Your Magic needed a look. Something non apologetic, strong and classic at the same time. It was all about dudes carrying something special, a different take on beauty. Design wise, we decided to mimic the language of the products by using the same typography and colours of the packaging. We added a brush stroke to symbolise the sensory aspect of the product.