Find Your Magic

Non apologetic, strong and classic look for the new AXE.

Graphic Design Art Direction

Find Your Magic needed a look. Something non apologetic, strong and classic at the same time. It was all about dudes carrying something special, a different take on beauty. Design wise, we decided to mimic the language of the products by using the same typography and colours of the packaging. We added a brush stroke to symbolise the sensory aspect of the product.

☺︎ Tim Berkelmans 2023